Japanese rock-star Miyavi wanted to make a music video during the spring 2020 lockdown, with the goal of creating a unique visual experience for his fans.

We were presented with a few challenges - Miyavi couldn’t travel, we only had a small team to work with (all working from home) and a limited budget compared to similar productions.

To solve these, we turned to virtual production and 3D game engines to make the music video. This allowed us to work remote with a skeleton team.

The release collected millions of views across platforms worldwide, and quickly became a fan-favorite.

Virtual Strategy

Following the successful release, I worked with Dyan Jong to develop an extensive virtual strategy for Miyavi, developing and launching a virtual live event.